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Savoring the Story: A Panel on Food Media & Hospitality

When
July 23, 2025
6:00 PM - 8:00 PM
Location
Love, Tito's - 215 Lavaca St, Austin, TX 78701

Registration

Members
FREE
Non-Members – $10.00
Students Free
Must be in our dbase or show student ID

Join PRSA Austin for an insightful discussion featuring Allison Beadle of Wild Hive, Sara Hoing of Giant Noise and Olivia Levada of Edelman for a panel on "Savoring the Story" where we will delve into the evolving world of food media, offering invaluable insights into how Comms professionals can effectively collaborate with journalists, influencers (aka foodies) and publications to tell compelling stories full of flavor.

Our panelists will share their secret sauce for building lasting media relationships and navigating the unique challenges and opportunities within the food and hospitality landscape. You won't want to miss it!

Grab a cocktail provided by Love, Tito's and join us for what is sure to be a great summer evening discussion!

Allison Beadle

CEO & Founder of Wild Hive

Allison Beadle, MS, RDN, is a seasoned food and agriculture marketing professional and entrepreneur who blends her passion for food with deep expertise in marketing and nutrition. As the founder, President, and CEO of Wild Hive—a consulting firm she launched in 2012—Allison leads strategic direction and day-to-day operations while remaining closely involved in client work. She has spearheaded integrated marketingand nutrition research programs for a wide range of commodity boards and food brands, including the National Mango Board, American Pecan Promotion Board, National Watermelon Promotion Board, and Texas A&M AgriLife Institute for Advancing Health Through Agriculture.

Before founding Wild Hive, Allison was a senior vice president at Fleishman Hillard, where she advised clients such as Chobani, The Wonderful Company, and Potatoes USA. She began her career in nutrition communications at Central Market (H-E-B), where she discovered her talent for food storytelling and consumer engagement. With degrees in Nutrition Science from Texas A&M University and Boston University, and credentials as a registered dietitian nutritionist, Allison has long been active in professional circles, including serving as past-chair of the Food and Culinary Professionals Dietetics Practice Group within the Academy of Nutrition and Dietetics.

Olivia Levada Senior Media Supervisor at Edelman

Olivia Levada is a Senior Media Supervisor at Edelman, building buzzworthy earned media campaigns for top Food & Bev and Education brands. Most recently, she executed a four-phase PR plan for Totino’s Pizza Rolls’ Super Bowl campaign and helped craft the earned media approach behind Progresso’s Cannes Lions-winning Soup Drops. A former multimedia journalist, Olivia brings newsroom instincts, creative storytelling, and a passion for culture, community, and purpose to every brief.

Sara Hoing

Account Director at Giant Noise

Sara Hoing graduated from the University of Colorado, Boulder with a degree in Journalism with an emphasis in Public Relations. Prior to working at Giant Noise, she worked in Denver at Baltz & Company, a PR firm based out of New York specializing in hospitality and lifestyle PR. This led her to find her passion in culinary PR, which brought her to Austin where she joined the Giant Noise team in 2016. Sara works with a variety of different events, restaurants, food festivals and entertainment clients.

Notable clients: Emmer & Rye Hospitality Group, Suerte/Este, FBR Management Group, Austin Pickle Ranch, HOWDY THC Beverages, SXSW Film, Field Guide Festival, Downright Austin and Moody Center.