PRSA Austin Lunch & Learn Live

You're putting real thought into your messaging. So why isn't it landing with Gen Z?

New research from the Edelman Gen Z Lab points to a clear answer: Gen Z isn't one audience anymore. They don't trust the same, buy the same, or respond the same — and the gap between Gen Z 1.0 and Gen Z 2.0 is growing. Communicators who understand the divide will have a real edge. This session will help you get there.

What you'll walk away with:
• A clear picture of what's actually driving the Gen Z divide
• Research-backed insight into Gen Z brand trust and communication behavior
• Practical direction for messaging strategies that connect across Gen Z segments

Your guides for the hour:
Elizabeth Birdsong, Strategy Director at Edelman, and Olivia Tompkins, Account Supervisor, will share findings directly from the Edelman Gen Z Lab.

Details:
Wednesday, March 25, 2026 | 12–1 p.m. CT
Virtual — RSVP for link
Free for members and students | $20 for non-members