What is AI Reading?
In this discussion, we will share insights from Muck Rack's latest research on "What Is AI Reading?" and discuss how AI is now your biggest media outlet. Learn how to find the right journalists with high AI visibility and how to impact your GEO without boiling the ocean. You'll come away from this event understanding why and how PR/communications should own GEO.
Natan Edelsburg
Chiege Partnerships Officer
Muck Rack
Natan Edelsburg is the Chief Partnerships Officer at Muck Rack, the leading provider of AI-powered PR software built for how brands and agencies work. In this role, Natan is responsible for leading and cultivating strategic industry partnerships and driving international expansion.
Previously, Natan was Chief Revenue Officer at Muck Rack, where he led the Sales and Customer Success teams. He joined Muck Rack in 2009 as the company’s first employee and held several positions including Chief Operating Officer, helping to build the business to what it is today.
Natan serves as an adjunct professor at New York University where he teaches an undergrad PR class at Steinhardt’s Media, Culture and Communication (MCC) program. He is also a member of NYU MCC’s Alumni Council. He is the 2026 President of the Board of Trustees for the PRSA Foundation and a member of the board for FIBEP, the world’s media intelligence association. He also serves on the board of the Museum of Public Relations. He’s been honored as one of PR News’ Rising Stars and one of PRSA’s 15 Under 35. He was named one of the Top Partnership Executives to Watch in 2025 by Pavilion, the #1 private community for go-to-market leaders.
Natan’s a frequent speaker on social media, PR, journalism and the future of TV. He’s also a jury member for the Digital Communication Awards in Berlin and the PRO PR Globe Communication Achievement Awards in Rome. He’s spoken at events like SXSW, PRWeek, Social Media Week, Collision, Web Summit, Digital Hollywood, PRSA, Ragan and Cannes Lions. Follow him on X and Instagram @natanedelsburg.
