Dear PRSA members and the Communications community overall:

We are pleased that the search for our next CEO successfully concludes today with the announcement that Matthew Marcial, CAE, CMP has been named PRSA’s new Chief Executive Officer. He begins Monday, March 3, 2025.

Matt brings extensive experience in association leadership, professional development and member engagement. He most recently provided strategic consulting to a variety of associations and nonprofits – helping them drive new revenue and growth. Prior to consulting, he served as CEO of the National Association of College Auxiliary Services. Additionally, he served in senior executive roles with The Institute of Internal Auditors, Meeting Professionals International, NAFA Fleet Management Association and the American Association of Clinical Endocrinologists.

A Certified Association Executive (CAE) and Certified Meeting Professional (CMP), Matt has a bachelor’s degree in management and marketing from Saint Leo University and a master’s in business administration from Florida International University. He intends to complete the process to receive his Accreditation in Public Relations (APR).

Matt succeeds Philip Bonaventura, who has served as interim CEO since January 1, 2025. We are grateful for Phil’s dedication and steady leadership during this time, as he resumes his full-time role as PRSA’s Chief Financial Officer,.

Matt’s appointment is the result of a thoughtful and rigorous search process led by our CEO Search Committee and the PRSA Board of Directors. Interest in the search – which began in mid-November – was very strong, and we are grateful for such a diverse field of finalists.

A copy of today’s announcement is available in the PRSA Newsroom, and you can read more about Matt in a feature on PRsay.

We value your continued support of and membership in PRSA – and are excited about all we will achieve together in the months and years ahead.

Ray Day, APR

CEO Search Committee Chair

2025 PRSA Chair