In today's media landscape, the impact of food influencers is undeniable—a topic that generated significant buzz at our recent PRocktails event, Savoring the Story. While our expert panel featuring Allison Beadle of Wild Hive, Sara Hoing of Giant Noise, and Olivia Levada of Edelman dished out invaluable insights, the conversation left a lingering question: How can PR professionals strategically navigate the complex influencer ecosystem?

The discussion was too important to leave at the table. That's why we're grateful to panelist Allison Beadle for providing a comprehensive white paper to continue the conversation.

When it comes to influencer marketing, success starts with strategy — not stunts. This white paper from Wild Hive, The Ultimate Guide to Food and Nutrition Influencer Marketing, unpacks how to build an authentic, results-driven influencer program that aligns with brand goals and connects with target audiences in meaningful ways.

https://www.wildhive.com/food-marketers-influencer-marketing-guide/