| About the Organization |
Make-A-Wish creates life-changing wishes for children with critical illnesses. We seek to bring the power of wishing to every eligible child because each step of the wish journey can help children build the physical and emotional strength they need to fight their illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in the United States and in nearly 50 countries worldwide. Together, generous donors, supporters, staff and more than 30,000 volunteers across the U.S. unite to deliver hope to wish kids and their families when they need it most. Since 1980, Make-A-Wish has granted more than 500,000 wishes worldwide; more than 340,000 wishes in the U.S. and its territories alone. The Central & South Texas chapter was founded in 1985 and has since granted more than 5,000 wishes in its 40-county territory. To learn more, please visit www.wish.org/cstx.
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| Job Description |
Position Summary
The Marketing & Communications Manager is a mission-driven storyteller and strategist responsible for leading the development and execution of a comprehensive marketing and communications plan for Make-A-Wish Central & South Texas. This role is critical to building local brand visibility, community engagement, and donor loyalty across the diverse and growing communities of Austin, San Antonio, and the broader Central & South Texas region. The ideal candidate will be both creative and analytical, blending compelling storytelling with data-informed decision-making to drive awareness, wish referrals, and donor retention.
Position Responsibilities
Strategy Development
- Create and implement an annual marketing and communications calendar and strategy with action plans to increase brand awareness and drive engagement and resources to the chapter.
- Track defined data, metrics, and benchmarks to meet goals established for revenue, engagement, and brand awareness.
- Support the development team in creating effective acquisition and retention strategies, including impactful development materials and storytelling.
- Manage crisis communications and serve as the internal point of contact for crisis issues. Identify challenges and emerging issues faced by the organization.
Creation & Execution
- Lead the development and utilization of all key external messaging and positioning, with an emphasis on powerful storytelling. Write accurate, emotionally resonant stories that drive community understanding of the impact of a wish.
- Oversee the management of the chapter's social media accounts and websites, ensuring the development of dynamic and impactful content. - Create and manage print communications, marketing materials, and electronic communications for revenue (including events) and mission-related projects.
- Oversee the management and fulfillment of marketing deliverables for corporate partners, including National Alliance partners, ensuring appropriate stewardship of relationships. Identify and develop brand-related stories (written, video, photo, etc.), including wish stories for local and national media opportunities, collaborating with Make-A-Wish America as appropriate.
- Experiment with innovative content formats (e.g., Reels, TikToks, livestreams) to expand digital reach and donor engagement.
- Lead digital execution across email, website, and social media platforms to support fundraising and engagement campaigns.
- Ensure marketing content is culturally relevant and inclusive, with bilingual messaging where appropriate.
Relationship Management
- Build strategic partnerships with local media outlets, influencers, creative agencies, and community organizations in Austin, San Antonio, and surrounding areas.
- Manage relationships with vendors, printers, and freelancers, providing clear guidance and ensuring deliverables meet brand and strategic goals.
- In coordination with the CEO and Chief Development Officer, serve as media spokesperson at events, wish reveals, corporate check presentations, and local media opportunities.
Administrative
- Maintain internal communications calendar and assist with internal communications (Staff What’s Up, Facebook Workplace page).
- Prioritize media opportunities and prepare talking points, speeches, and presentations for the CEO, board, and volunteers.
- Oversee brand protection by ensuring proper use of Make-A-Wish marks and adherence to national identity standards.
- Maintain the photo and story library to ensure accessibility for future marketing and promotional needs.
- Ensure the chapter website and event microsites are regularly updated with accurate information and a strong user experience.
- Adhere to all Make-A-Wish America performance standards and Chapter internal controls, policies, and procedures.
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| Candidate Qualifications |
- 5+ years of professional work experience in communications and marketing, with a track record of improving engagement and brand outcomes.
- Bachelor’s degree or higher in communications, marketing, graphic design, or related field.
- Excellent written, verbal, and interpersonal communication skills.
- Experience with Adobe Creative Suite (InDesign, Illustrator, Acrobat Pro), email marketing platforms, and/or tools such as Canva or video editing software.
- Ability to write and edit compelling stories across platforms with emotional clarity and cultural relevance.
- Demonstrated ability to work independently and collaboratively across the organization in a fast-paced environment.
- Strong project management skills, detail-oriented, and organized.
- High level of discretion to sensitive constituent information and ability to maintain confidentiality.
- Flexibility to attend occasional early morning, evening, and weekend events.
- Must have reliable mode of transportation to travel across the chapter territory when needed, including Austin, San Antonio, and surrounding communities. Position requires travel throughout the chapter territory and flexible hours.
- Proficiency in all Microsoft computer programs, including Outlook, Microsoft Teams, SharePoint, Word, Excel, and PowerPoint.
- A passion for the mission of Make-A-Wish Central & South Texas. - Bilingual (English/Spanish) is a plus.
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